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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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The role of advertising in high-tech medical procedures : evidence from robotic surgeries
Yoon, Tae Jung; Kim, TI Tongil - In: Journal of marketing 88 (2024) 1, pp. 97-115
Persistent link: https://www.econbiz.de/10014582827
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Produktivitätssteigerung durch strategische Marketingplanung im Gesundheitswesen - dargestellt am Beispiel einer Augenklinik
Wirbelauer, Christopher; Haller, Sabine - 2011
Persistent link: https://www.econbiz.de/10009229838
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Consumer perceived value and consumer loyalty in the healthcare sector
Chahal, Hardeep; Kumari, Neetu - In: Journal of relationship marketing : innovations & … 10 (2011) 2, pp. 88-112
Persistent link: https://www.econbiz.de/10009248150
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Erfolgreiches Online-Marketing für Kliniken : wie Kliniken heute über das Internet Bekanntheit aufbauen und Patienten gewinnen
Nitsch, Miroslav - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011302555
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Die Klinik in der Markenkommunikation
Fritsch, Harald Jürgen - In: Die Klinik als Marke : Markenkommunikation und …, (pp. 31-46). 2013
Persistent link: https://www.econbiz.de/10009669501
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The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.; Falk, Tomas; Heinrick, Daniel; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
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Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf; Mahdzan, Nurul Shahnaz - In: Services marketing cases in emerging markets : an asian …, (pp. 137-147). 2017
Persistent link: https://www.econbiz.de/10011537909
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Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context
Chahal, Hardeep; Kumari, Neetu - In: International journal of pharmaceutical and healthcare … 6 (2012) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10009568634
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Users' consumption of healthcare videos on hospital web sites
Huang, Edgar; Bolchini, Davide; Jones, Josette F. - In: International journal of pharmaceutical and healthcare … 5 (2011) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10009129586