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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Measuring and testing advertising-induced rotation in the demand curve
Zheng, Yuqing; Kinnucan, Henry W.; Kaiser, Harry M. - In: Applied economics 42 (2010) 13/15, pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
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Side effects of competition : the role of advertising and promotion in pharmaceutical markets
David, Guy; Markowitz, Sara - 2011
Persistent link: https://www.econbiz.de/10009230280
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Essays in industrial economics
Eilat, Yair - 2002
Persistent link: https://www.econbiz.de/10003779137
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The COVID-19 threat and luxury advertising
Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
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The economic implications of advertising
Firestone, Otto John - 1967
Persistent link: https://www.econbiz.de/10000566953
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Advertising investment as a tool for boosting consumption : testing Galbraith's hypothesis for Spain
Martínez-Fernández, Valentín-Alejandro; Castellanos, … - In: Revista de economia contemporânea : revista … 18 (2014) 3, pp. 435-452
Persistent link: https://www.econbiz.de/10011472238
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Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study
Streletskaya, Nadia A.; Rusmevichientong, Pimbucha; … - In: Applied economic perspectives and policy 36 (2014) 1, pp. 146-174
Persistent link: https://www.econbiz.de/10010426045
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The effects of banning advertising in junk food markets
Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - 2016
Persistent link: https://www.econbiz.de/10012216650