The economic implications of advertising
O. J. Firestone. Commissioned by the Institute of Canadian Advertising
| Year of publication: |
1967
|
|---|---|
| Authors: | Firestone, Otto John |
| Institutions: | Institute of Canadian Advertising (contributor) |
| Publisher: |
Toronto [u.a.] : Methuen |
| Subject: | Werbung | Kanada | Wirkungsanalyse | Impact assessment | Canada | Advertising | Werbewirkung | Advertising effects |
| Extent: | XIII, 210 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000566953