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Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
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Methodology for Digital Transformation : Implementation Path and Data Platform
Ma, Xiaodong - 2023
Centers -- Part VIII: Case studies of digital transformation -- Chapter 20: The Help from Intelligent Marketing Cloud for … Retailers to Achieve Digital Transformation -- Chapter 21: Building an Intelligent Marketing System for New Retailers -- Chapter …
Persistent link: https://www.econbiz.de/10013555453
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E-marketing orientation and social media implementation in B2B marketing
Habibi, Fatemeh; Hamilton, Caroline Anne; Valos, … - In: European business review : EBR ; the official journal … 27 (2015) 6, pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
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Generalized second price auction is optimal for discrete types
Bayrak, Halil I.; Pınar, Mustafa Ç. - In: Economics letters 141 (2016), pp. 35-38
Persistent link: https://www.econbiz.de/10011616075
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Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie - 2002
Persistent link: https://www.econbiz.de/10003307948
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Managing marketing implementation
Bonoma, Thomas V.; Crittenden, Victoria Lynn - 2009
Persistent link: https://www.econbiz.de/10003836664
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Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David - In: Journal of strategic marketing 22 (2014) 1, pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
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Strategic marketing : planning and implementation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521528
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Die Rolle einer marktorientierten Kultur im Kontext der Strategieimplementierung
Krohmer, Harley - In: Perspektiven der marktorientierten Unternehmensführung …, (pp. 145-172). 2004
Persistent link: https://www.econbiz.de/10002525458
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Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley - 1999
Persistent link: https://www.econbiz.de/10001423828