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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness
Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 285-306
Persistent link: https://www.econbiz.de/10008909561
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Organic food consumption in emerging markets after COVID-19 : value-attitude-behaviour model
Farhan, Mohd - In: International journal of green economics : IJGE 16 (2022) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10014312308
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Indian call center workers : pioneers of a global middle class
Murphy, Jonathan - In: Organizing and managing in the era of globalization, (pp. 304-325). 2010
Persistent link: https://www.econbiz.de/10003952935
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Cultural values and branding in an emerging market : the Indian context
Kumar, S. Ramesh; Guruvayurappan, Nitya; Banerjee, Madhurjya - In: The marketing review 7 (2007) 3, pp. 247-272
Persistent link: https://www.econbiz.de/10003538046
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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
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Are values driving Indian consumers to support firms' CSR initiatives?
Saharan, Teena; Singh, Nidhi - In: Decision 42 (2015) 4, pp. 379-391
Persistent link: https://www.econbiz.de/10011530778
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Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita - In: Journal of international consumer marketing 26 (2014) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
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Globalization does lead to change in consumer behavior : an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
Gupta, Nitin - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10009269546
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Influence of normative and informative values on fashion clothing involvement of Indian women
Khare, Arpita; Parveen, Ceeba; Mishra, Ankita - In: Journal of customer behaviour 11 (2012) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10009563578