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A gender portrayal of children...
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1
Annihilating or perpetuating the
gender
stereotype? : an analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
- In:
Decision
44
(
2017
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10011845303
Saved in:
2
Character portrayal : examining
gender
roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
3
Effective advertising in
China
and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
4
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
Saved in:
5
Advertising effectiveness in different media : a comparison of web and television advertising
Nagar, Komal
- In:
IIMB management review
21
(
2009
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10003897862
Saved in:
6
Celebrity endorsement : a competitive tool for brand positioning
Muruganantham, G.
;
Kaliyamoorthy, S.
- In:
International journal of value chain management : IJVCM
3
(
2009
)
4
,
pp. 386-400
Persistent link: https://www.econbiz.de/10003962737
Saved in:
7
The impact of advertisements on children and their parents' buying behavior : an analytical study
Singh, Sultan
;
Kaur, Jaiman Preet
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
3
,
pp. 18-41
Persistent link: https://www.econbiz.de/10009349681
Saved in:
8
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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9
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
10
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
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