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interface. Hypothesizes shared value, communication and opportunistic behaviour as antecedents to trust. Trust and commitment … value is most critical to developing trust as well as relationship commitment. Communication has a moderate influence on … significantly customers’ commitment in online banking transaction. An important contribution concerns how trust is developed and …
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commitment and corporate image on causal relationships between trust and loyalty. Design/methodology/approach – Data collection … on factors (satisfaction, commitment, trust and corporate image) which have the greatest influence on retention … industry. The purpose of this study is to test an integrative model to examine the relations among customer satisfaction, trust …
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TPB and TAM elements and online shopping behavior. Moderating role of trust and commitment determined between consumer …, trust, commitment, and consumer purchase intention in predicting actual behavior of consumers by integrating three pre … purchase intention (CPI) mediates between all five independent constructs and online shopping behavior (OSB). Commitment and …
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Nokia tops the list this year among India's most trusted brands. The purpose of this research is to analyze the influence of brand personality of NOKIA to perceived quality. Approximately 214 respondents from a well known management institute are selected for this purpose. Respondents are asked...
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Indian banking sector is growing rapidly and is expected to enjoy even better growth opportunities in the evolving future. Retail banking has always been prevalent in various forms ever since the evolution of banking. Retail lending in India is becoming an important segment of bank credit. It...
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This paper identifies the various competitive strategies being deployed by the market leaders, market challengers, market followers and market nichers of Indian hair colour industry. The paper tends to reflect the adopted strategies in powder based, cream based and henna based colourant...
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