Mukherjee, Avinandan; Nath, Prithwiraj - In: International Journal of Bank Marketing 21 (2003) 1, pp. 5-15
interface. Hypothesizes shared value, communication and opportunistic behaviour as antecedents to trust. Trust and commitment … value is most critical to developing trust as well as relationship commitment. Communication has a moderate influence on … significantly customers’ commitment in online banking transaction. An important contribution concerns how trust is developed and …