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Persistent link: https://www.econbiz.de/10011312552

Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands

Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109

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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands

Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109

Persistent link: https://www.econbiz.de/10012584504

Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken : Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika

Hegner, Sabrina - 2012

Interdisziplinäre Analyse des Vertrauenskonstrukts -- Interkulturelle bzw. entwicklungsökonomische Betrachtung.- Identifizierung von Determinanten des Markenvertrauens -- Empirische Skalenvalidierung eines Markenvertrauensmodells.

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Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken : ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika

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Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market

Thakur, Anand; Kaur, Rupinderdeep - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 163-180

Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals. The self-concept as a vital component of emotional aspects, boosts attitudinal loyalty towards a brand. The luxury fashion market of...

Persistent link: https://www.econbiz.de/10011540991