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Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector

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CSR, trust, brand loyalty and brand equity : empirical evidences from sportswear industry in the NCR region of India

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Impact of viral marketing on brand loyalty in the FMCG sector

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TUI į išsivysčiusias ir besivystančias šalis skatinančių veiksnių analizė: Indijos ir Baltijos šalių pavyzdžiu

Suchočeva, Olga - 2008

Baigiamajame magistro darbe nagrinėjami TUI patrauklumo problema, yra analizuojami TUI skatinantys veiksniai bei jų svarba investuotojų pasirinkimui. Yra palyginamos įvairios TUI teorijos, pabrėžti trūkumai bei privalumai investavimo į išsivysčiusias bei besivystančias šalis....

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Are Indian consumers brand conscious? : insights for global retailers

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The effectiveness of sales promotion tools among Indian consumers : an empirical study

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A framework for assessment of brand loyalty score for commodities

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Facebook experience is different : an empirical study in Indian context

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The impact of media on brand loyalty : a study of central Chennai region, India

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