Narrow search
Showing 1 - 10 of 3,594
Cover Image
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Cover Image
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Cover Image
An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Cover Image
What makes sports leagues successful? : a study on Indian professional sports leagues
Tripathi, Sanjeev; Kapoor, Ankur - In: International journal of Indian culture and business … 15 (2017) 2, pp. 206-228
Persistent link: https://www.econbiz.de/10011845671
Cover Image
Sport team brand-equity index : a new measurement
Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10011761673
Cover Image
Indian management : thought and practice
Gupta, Amit (contributor) - 2010
Persistent link: https://www.econbiz.de/10008659409
Cover Image
Understanding business systems in developing countries : [from an international workshop on 'Business Systems in the South' held in Skodsburg in January 1997 ; organized by the Cop...
Jakobsen, Gurli (contributor); Torp, Jens Erik (contributor) - 2001
Persistent link: https://www.econbiz.de/10001468254
Cover Image
Doing business in Asia
Ichijo, Kazuo - 2012
Persistent link: https://www.econbiz.de/10009668013
Cover Image
Home country and firm-specific advantage influences on HRM replication versus adaptation in EMNEs operating in advanced economies : A qualitative comparative analysis
Patel, Parth; Bhanugopan, Ramudu; Sinha, Paresha; … - In: Journal of business research : JBR 170 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014535958
Cover Image
Online Piracy of Live Sports Telecasts in India
Sharma, Seemantani - 2018
This article highlights the limited protection available to sports webcasters and organizers against online piracy of their webcasts under the Indian copyright law. It posits that with growing popularity of digital viewership of sports events, this lacuna has created an uneven playing field...
Persistent link: https://www.econbiz.de/10012927190