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A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India

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Brand Evaluation and Purchase Intention the Impact of COO of Luxury Cars on Indian Metro Customers

Priyadarsini K., Jyothsna - 2010

Customers give importance to a brand based on the place of its origin. The construct ‘Country of Origin' (COO) is defined in the marketing literature as the country where a brand or product is made (Tse and Gorn, 1993; and Elliott and Cameron, 1994). The mounting cross-border trade and rapid...

Persistent link: https://www.econbiz.de/10013149454