The automobile industry today is the most profit making industry in India. It is one of the largest in the world which contributes to the global sales of automobiles which is set to grow. It plays a significant role in the economic development around the world. Consumer attitude towards the...

Customers give importance to a brand based on the place of its origin. The construct ‘Country of Origin' (COO) is defined in the marketing literature as the country where a brand or product is made (Tse and Gorn, 1993; and Elliott and Cameron, 1994). The mounting cross-border trade and rapid...

Brand equity is a set of brand asset and liability linked to a brand its name and symbol add to or subtract from the value provided by a product or service to a firm and/or to the firm's customer. Strong brand not only enables marketer to reduce their marketing cost but also helps to charge...

The main purpose of this paper is to discern the dynamic causal relationship between car sales and prices of cars in the context of the Indian car market. The methodology is based on a comprehensive literature review of the major contribution made in the field of managerial economics and...