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India
Consumer behaviour
21
Konsumentenverhalten
21
Indien
12
Cluster analysis
8
Clusteranalyse
8
emerging markets
8
Brand management
7
Emerging economies
7
Markenführung
7
Schwellenländer
7
cluster analysis
7
Brand image
6
Markenimage
6
Beziehungsmarketing
5
Indian consumers
5
Market segmentation
5
Relationship marketing
5
Marktsegmentierung
4
Brand
3
Brand loyalty
3
Children
3
Confirmatory factor analysis
3
Emotion
3
Markenartikel
3
Markentreue
3
Scale development
3
brand pride
3
Chocolate consumption
2
Consumer-brand relationships
2
Emerging market
2
Factor analysis
2
Faktorenanalyse
2
Impulse buying behaviour
2
Impulse buying tendency
2
Kinder
2
Measurement
2
Messung
2
Online retailing
2
Online-Handel
2
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English
13
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Sondhi, Neena
13
Chawla, Deepak
8
Mittal, Sheetal
3
Chatterjee, Rajashri
1
Kalla, Supriya M.
1
Mehta, Chhavi
1
Nandy, Subarna
1
Pang, Miao
1
Panigrahi, Ramakrushna
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Sharma, Baldev R.
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International journal of Indian culture and business management
3
Global business review
2
International journal of Indian culture and business management : IJICBM
2
International journal of business innovation and research
1
International journal of logistics economics and globalisation
1
International journal of management practice : IJMP
1
Journal of Indian Business Research
1
Journal of Indian business research
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ECONIS (ZBW)
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1
Segmenting the urban Indian online buyer : an exploratory study
Sondhi, Neena
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10011472329
Saved in:
2
A cluster analysis approach to grouping Indian women professionals
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
8
(
2014
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10010400977
Saved in:
3
Materialistic consumption amongst young Indians : an ethnographic approach
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
21
(
2020
)
4
,
pp. 507-532
Persistent link: https://www.econbiz.de/10012511040
Saved in:
4
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
Saved in:
5
Comparative development of India & China : economic, technological, sectoral and socio-cultural insights
Sondhi, Neena
(
ed.
);
Panigrahi, Ramakrushna
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012392519
Saved in:
6
Impulse buying tendencies among Indian consumers : scale development and validation
Mittal, Sheetal
;
Chawla, Deepak
;
Sondhi, Neena
- In:
Journal of Indian business research
8
(
2016
)
3
,
pp. 205-226
Persistent link: https://www.econbiz.de/10011718865
Saved in:
7
Impulse buying behaviour : an emerging market perspective
Mittal, Sheetal
;
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
11
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011588287
Saved in:
8
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
Saved in:
9
Attitude and consumption patterns of the Indian chocolate consumer : an exploratory study
Chawla, Deepak
;
Sondhi, Neena
- In:
Global business review
17
(
2016
)
6
,
pp. 1412-1426
Persistent link: https://www.econbiz.de/10011665187
Saved in:
10
Understanding Indian retail investors' stock investment behaviour : an empirical study
Mehta, Chhavi
;
Sondhi, Neena
- In:
International journal of management practice : IJMP
9
(
2016
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10011591687
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