This study addresses the potential of functional foods in India, a country where health and Ayurveda have always been …: Health consciousness, Labels of FF, Purpose of FF, Hazards with FF, Confidence in FF, Food values, FF as a routine, FF as a …

/dissatisfaction during critical service encounters in the context of interpersonal services in elaborate servicescape from consumers …, was collected from adult service consumers living in the national capital region of India. Findings – Dominant worker … collected only from adult service consumers living in the national capital region of India (urban area) with a minimum education …

rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural …