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Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
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India by design : the pursuit of luxury & fashion
Boroian, Michael; Poix, Alix de - 2010
Persistent link: https://www.econbiz.de/10003865490
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The Indian fashion industry and traditional Indian crafts
Khaire, Mukti - In: Business history review 85 (2011) 2, pp. 345-366
Persistent link: https://www.econbiz.de/10009375638
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How cosmopolitan are Indian consumers? : a study on fashion clothing involvement
Khare, Arpita - In: Journal of fashion marketing and management 18 (2014) 4, pp. 431-451
Persistent link: https://www.econbiz.de/10010530880
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Gender as a moderator of the relationship between materialism and fashion closthing involvement among Indian youth
Handa, Meenakshi; Khare, Arpita - In: International journal of consumer studies 37 (2013) 1, pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
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Using IPRs to protect niches? : Evidence from the Indian textile and apparel industry
Karmakar, Suparna - 2014
In the fiercely competitive global environment that has prevailed since the removal of (MFA) quotas in 2005, many textile and apparel suppliers have sought to compete by forming and protecting niches. Building competence in design, branding and retail distribution has been an important part of...
Persistent link: https://www.econbiz.de/10010242772
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S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Journal of consumer marketing 39 (2022) 1, pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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Analysis of Knockoff Culture and the need for IP protection in the Fashion Industry in India
Kapur, Ena - 2021
The present paper analyzes the role of intellectual property protection vis-à-vis the fashion industry. The Piracy … securing proper laws to protect the heart of the fashion industry, that is original artistic expressions. In Part 2 of the … lacunae in the laws have cost not only big fashion brands and designers but also disrupted the emergence of businesses in the …
Persistent link: https://www.econbiz.de/10013220289