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Modeling the Personality Const...
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87
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86
Ray, Ranjan
81
Aithal, P. S.
80
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79
Budhwar, Pawan S.
79
Roy, Tirthankar
79
Khare, Arpita
78
Klasen, Stephan
78
Govinda Rao, Marapalli
76
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76
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Economic developments in India : quarterly update : analysis, reports, policy documents
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Journal of development economics
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World Bank Policy Research Working Paper
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Journal of quantitative economics : official journal of the Indian Econometric Society
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Praj̄nȧn : journal of social and management sciences
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Vision : the journal of business perspective
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SpringerLink / Bücher
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Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
218
IIM Bangalore Research Paper
217
IZA Discussion Paper
217
Indian journal of economics & business : IJEB
209
World Bank E-Library Archive
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Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
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ECONIS (ZBW)
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1
Modeling the personality construct of brands : a study on apparel brands in
India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
2
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
3
Measuring
brand
equity of foreign fashion apparels in the Indian market
Khan, Saima
;
Khan, Bilal Mustafa
- In:
Journal for global business advancement : JGBA
10
(
2017
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
Saved in:
4
Global vs local : analysis of the consumer-
brand
relationships in
India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
7
S/he styles : narcissistic fashion apparel consumption in
India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
8
Indian women and Facebook apparels
brand
communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from
India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
Apparel industry of Bangladesh and customer-based
brand
equity in developing consumers' purchase decision
Alam, Md. Nur
;
Masroor, Imtiaz
;
Chatterjee, Saurav
; …
- In:
International journal of export marketing : IJExportM
5
(
2022
)
3/4
,
pp. 354-376
Persistent link: https://www.econbiz.de/10014310138
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