Purpose – The main purpose of this study was to investigate what leads consumers to ethnocentrism and the effects of … their ethnocentrism on attitudes toward country of origin (CO), and subsequently on purchase intentions (PI). The other …

ethnocentrism by CETSCALE. Factor analysis with varimax rotation was used to identify factors contributing to the observed degree of … ethnocentrism in brand choices. Findings – It was found that the quality of foreign brands was perceived to be generally higher and … high factor ratings on an ethnocentrism scale, which might indicate a positive bias towards local brands, Indian consumers …