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Knowledge commons, social infrastructures, and informal markets : the case of informal trade credit in India

Goyal, Yugank - In: Governing markets as knowledge commons, (pp. 176-194). 2021

Persistent link: https://www.econbiz.de/10013462121

Baporikar, Neeta; Deshpande, Mukund - In: International Journal of Applied Management Sciences … 4 (2017) 1, pp. 43-55

SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce competency through branding for obtaining and...

Persistent link: https://www.econbiz.de/10012042988

Ethnoconsumerism and cultural branding : designing "Nano" car : commentary

Venkatesh, Alladi; Khanwalkar, Seema; Lawrence, Lynda; … - In: Qualitative market research : an international journal 16 (2013) 1, pp. 108-119

Persistent link: https://www.econbiz.de/10010204001

The effect of employer brand dimensions on job satisfaction gender as a moderator

Tanwar, Karnica; Prasad, Asha - In: Management decision : MD 54 (2016) 4, pp. 854-886

Persistent link: https://www.econbiz.de/10011482041

Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth

Kulkarni, Shrinivas; James, Leena - In: International journal of management practice : IJMP 15 (2022) 2, pp. 205-234

Persistent link: https://www.econbiz.de/10013093085

Frozen food industry in India : a market study

Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82

Persistent link: https://www.econbiz.de/10010189424

Will direct comparative advertising works for a leading brand? : a study of the honey market

Srivastava, R. K. - In: International journal of comparative management 3 (2020) 1/2, pp. 125-141

Persistent link: https://www.econbiz.de/10012251000

Measuring the impact of beliefs on luxury buying behavior in an emerging market : empirical evidence from India

Jain, Sheetal; Khan, Mohd Naved - In: Journal of fashion marketing and management 21 (2017) 3, pp. 341-360

Persistent link: https://www.econbiz.de/10011773343

Exploring consumer loyalty towards brands of safe vegetables in Vietnam

Hai Minh Ngo; Liu, Ran; Ben Taieb, Seifeddine; … - In: International journal of retail and distribution management 50 (2022) 4, pp. 519-536

Persistent link: https://www.econbiz.de/10013398052

Brand origin in an emerging market: perceptions of Indian consumers

Chansarkar, Bal; Kondap, N.M. - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 283-302

a long history of “localization”. Distinguished trajectories of consumer perceptions of foreign brands and domestics … brands were projected, and this allowed one to extend existing country of origin (CO) research to brand of origin research …

Persistent link: https://www.econbiz.de/10014674602

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