, competitive pressure, channel dynamics, and; favor in globalization, acquisition and mergers. It helps in aggressive brand … environment. The brand portfolio of a company is designed as House of Brand, Branded House or Mixed which change in response to … portfolio constituting of global and local brands, if not then to acquire the same, also required to structure the brand …

Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the …. It is recommended that brand managers design marketing plans with a greater emphasis and focus on pleasant brand … relationship between brand engagement and customer-based brand equity drivers; brand personality, brand experience, and brand …

marketing solutions, the development itself happened rather through actions defined by an intuitive nature. Within the rural … for maintaing and developing the brand, there is still possible to identify a series of strategic approaches of the …

purchase their aspirational Global brands. India being one of the fast-developing countries with world's second largest … retailers in India into a quandary and they think that this is surely leading to cannibalization and thereto impacting the store … experiment by introducing a reputed Global apparel brand abreast an existing Indian store apparel brand/private label to …