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India
Consumer behaviour
83,867
Konsumentenverhalten
81,418
SME
51,997
KMU
51,480
Unternehmenserfolg
50,352
Firm performance
49,605
Corporate social responsibility
36,219
Corporate Social Responsibility
35,179
Relationship marketing
26,460
Beziehungsmarketing
25,785
Theorie
18,724
Theory
18,444
Deutschland
18,433
Brand management
17,817
Markenführung
17,404
Vertrauen
17,176
Germany
16,628
Confidence
16,557
USA
13,580
United States
13,034
Brand image
11,261
Markenimage
11,149
Innovation
11,128
Corporate governance
9,097
Corporate Governance
9,084
Customer satisfaction
8,679
Klein- und Mittelbetrieb
8,530
Kundenzufriedenheit
8,434
Sustainable development
8,019
Unternehmensgründung
7,971
Nachhaltige Entwicklung
7,927
China
7,869
Welt
7,806
World
7,719
Strategisches Management
7,632
Business start-up
7,593
Social Web
7,515
Social web
7,509
Entrepreneurship
7,475
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1,599
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4,931
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8
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Khare, Arpita
72
Chawla, Deepak
26
Hillemane, Bala Subrahmanya Mungila
22
Sen, Kunal
22
Singh, Ramendra
22
Kumar, Vikas
21
Kumar, Satish
17
Roy, Subhadip
16
Aithal, P. S.
15
Jain, Varsha
15
Mitra, Nayan
15
Parayitam, Satyanarayana
15
Popli, G. S.
15
Raj, Rajesh S. N.
15
Gill, Amarjit
14
Maji, Santi Gopal
14
Martin, Leslie A.
14
Mishra, Sita
14
Nataraj, Shanthi
14
Tabash, Mosab I.
14
Chahal, Hardeep
13
Ghosh, Saibal
13
Harrison, Ann E.
13
Sharma, Nomita
13
Singh, Balwinder
13
Farhan, Najib H. S.
12
Joshi, Himanshu
12
Mintah Oware, Kofi
12
Mishra, Ram Kumar
12
Bhattacharyya, Som Sekhar
11
Selarka, Ekta
11
Sinha, Neena
11
Ahuja, Inderpreet Singh
10
Bloom, Nicholas
10
Chakraborty, Indrani
10
Das, Gopal
10
Gaiha, Raghav
10
H. R., Ganesha
10
Jain, Pramod Kumar
10
Kulkarni, Vani S.
10
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National Bureau of Economic Research
16
ISED Small Enterprise Observatory
14
National Sample Survey Organisation
6
Reserve Bank of India
5
India / Office of the Development Commissioner, Small Scale Industries
4
Information Resources Management Association
4
World Assembly of Small and Medium Enterprises
4
World Bank
4
Biennial Conference on Entrepreneurship <12., 2017, Ahmedabad>
3
Entrepreneurship Development Institute of India
3
Institute of Small Enterprises and Development
3
OECD
3
Research Centre on Social and Economic Development in Southern Asia
3
Associated Chambers of Commerce and Industry of India
2
Export Import Bank of India
2
Friedrich-Naumann-Stiftung
2
Global Summit on Corporate Social Responsibility <2015, New Delhi>
2
Government of India
2
Indien / Department of Public Enterprises
2
Institute of Public Enterprise <Hyderabad>
2
Institute of Social Studies (ISS)
2
International Conference on Governance Fraud Ethics and Social Responsibility "Law and Accountable Business" <2018, New Delhi>
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
International Finance Corporation
2
MVIRDC World Trade Centre <Muṃbaī>
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
Seminar on Bangalore 2000 - Some Imperatives for Actions Now <1987>
2
Springer Malaysia Representative Office
2
Times Research Foundation
2
UNCTAD
2
University of Madras / Department of Commerce
2
William Davidson Institute <Ann Arbor, Mich.>
2
World Institute for Development Economics Research
2
Ajia Keizai Kenkyūsho <Chiba>
1
All India Association of Industries
1
All-India Association of Industries
1
All-India Management Association
1
American Sociological Association
1
Asian Development Bank
1
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Published in...
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International journal of Indian culture and business management
116
Global business review
91
Finance India : the quarterly journal of Indian Institute of Finance
81
International journal of Indian culture and business management : IJICBM
65
International journal of business and globalisation : IJBG
64
Vision : the journal of business perspective
55
South Asian journal of management : SAJM
47
International journal of business excellence : IJBEX
41
Journal of Indian business research
40
International journal of business excellence
38
International journal of business innovation and research
36
Journal of business research : JBR
34
Paradigm : the journal of Institute of Management Technology
34
International journal of productivity and quality management : IJPQM
33
International journal of process management and benchmarking : IJPMB
31
International journal of business information systems : IJBIS
30
Journal of retailing and consumer services
30
GITAM journal of management : a quarterly publication of GITAM Institute of Management
29
International journal of business and emerging markets : IJBEM
29
Journal of global marketing
29
Journal of international consumer marketing
27
International journal of emerging markets
25
Manthan : journal of commerce and management
25
Research bulletin / The Institute of Cost Accountants of India
25
SpringerLink / Bücher
25
The IUP journal of marketing management : IJMM
25
Asia Pacific journal of marketing and logistics
24
World review of entrepreneurship, management and sustainable development
24
Indian journal of corporate governance
23
International journal of business competition and growth : IJBCG
23
International journal of business innovation and research : IJBIR
23
International journal of services and operations management
22
The international journal of bank marketing : IJBM
22
Asian journal of business ethics : AJBE
21
Global journal of business management : GJBM
21
International journal of electronic marketing and retailing : IJEMR
21
International journal of management practice : IJMP
21
Metamorphosis : a journal of management research
21
The Indian economic journal
21
Benchmarking : an international journal
20
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Source
All
ECONIS (ZBW)
7,203
Other ZBW resources
106
RePEc
31
EconStor
20
USB Cologne (EcoSocSci)
3
BASE
2
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10
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date (oldest first)
1
CSR, trust, brand loyalty and brand equity : empirical evidences from sportswear industry in the NCR region of India
Sharma, Rajesh
;
Jain, Vranda
- In:
Metamorphosis : a journal of management research
18
(
2019
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10013384340
Saved in:
2
The relationship between brand experience, brand trust and brand identification in the process of creating brand love
Pande, Smriti
;
Gupta, Kriti Priya
- In:
International journal of business excellence : IJBEX
34
(
2024
)
2
,
pp. 264-282
Persistent link: https://www.econbiz.de/10015075869
Saved in:
3
Brand experience and brand loyalty : the moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users
Sarmad, Imran
;
Imtiaz, Muhammad Ahsin
;
Bukhari, Syed …
- In:
Pakistan journal of commerce and social sciences
18
(
2024
)
1
,
pp. 40-61
experiences and brand love was tempered by
confidence
in the brand concerned. This pioneering study examines Pakistani smartphone …
Persistent link: https://www.econbiz.de/10014525048
Saved in:
4
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
5
Examining the impact of contextual factors in brand relationship initiation and maintenance : evidence from bottom of pyramid markets
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
Review of marketing science
18
(
2020
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10012298675
Saved in:
6
Antecedents to an evangelising consumer
D'Lima, Christine
;
Srivastava, Mala
- In:
International journal of management concepts and …
12
(
2019
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10012155288
Saved in:
7
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
8
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
9
Impact of viral marketing on brand loyalty in the FMCG sector
Mukherjee, Soumya
;
Das, Mrinal Kanti
;
Sahi, Anu
;
Saha, Dipak
- In:
International journal of business competition and …
8
(
2023
)
4
,
pp. 240-261
Persistent link: https://www.econbiz.de/10015064271
Saved in:
10
Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison
Sharma, Sakshi
;
Maninder Singh
- In:
International journal of Indian culture and business …
22
(
2021
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012511216
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