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Role of justification of unethical behaviour in sustainable fashion consumption among Indian consumers : a parallel mediation approach
Kaur, Jaspreet; Gupta, Sangeeta; Singh, Lata Bajpai - In: Journal of consumer marketing 40 (2023) 7, pp. 842-853
Persistent link: https://www.econbiz.de/10014471132
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Self-control and sustainability consumption : findings from a cross cultural study
Nguyen, Thuy D.; Dadzie, Charlene A.; Chaudhuri, Himadri Roy - In: Journal of international consumer marketing 31 (2019) 5, pp. 380-394
Persistent link: https://www.econbiz.de/10012200789
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"Lifestyle leapfrogging" in emerging economies : enabling systemic shifts to sustainable consumption
Schroeder, Patrick; Anantharaman, Manisha - In: Journal of consumer policy : consumer issues in law, … 40 (2017) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10011786298
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COVID-19 pandemic roles on consumer behaviour towards sustainable transitions : a retail industry survey
Salah, Ali A.; Khaled, Amgad S. D.; Alomari, Khalid; … - In: International journal of innovation & sustainable … 17 (2023) 1/2, pp. 44-66
Persistent link: https://www.econbiz.de/10014320067
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Consumer behaviour towards adopting sustainable alternative electronic payment methods
Prabhu, Sandeep; Kumar, Vishal - In: World review of entrepreneurship, management and … 20 (2024) 5, pp. 582-605
Persistent link: https://www.econbiz.de/10015056083
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Cognitive factors influencing green consumption behaviour of young millennials : an empirical check on Indian consumers
Khan, Sher Jahan; Chauhan, Chetna; Ul Akram, Manzoor - In: International journal of green economics : IJGE 14 (2020) 4, pp. 293-314
Persistent link: https://www.econbiz.de/10012510853
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Environmental consciousness and sustainability for urban BoP consumers in India
Vohra, Anupama; Vishnoi, Prama - In: Marketing to the poor : creating value, (pp. 72-93). 2022
Persistent link: https://www.econbiz.de/10014312209
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A conceptual model for driving green purchase among Indian consumers
Trivedi, Prashant - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 49-59
Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing can be used as a tool to promote sustainability and...
Persistent link: https://www.econbiz.de/10012116476
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Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers
Sabharwal, Dhruv; Narula, Sumit - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 225-240
Persistent link: https://www.econbiz.de/10015057585
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Intention to implement green hotel practices : evidence from Indian hotel industry
Verma, Vivek Kumar; Chandra, Bibhas - In: International journal of management practice : IJMP 11 (2018) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10011859066