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Market entry strategies and performance of Indian firms in Germany
Garg, Ritam - In: International journal of export marketing 1 (2016/2017) 4, pp. 357-376
Persistent link: https://www.econbiz.de/10011859932
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Early adoption of modern grocery retail in an emerging market : evidence from India
Narayan, Vishal; Rao, Vithala R.; Sudhir, K. - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 825-842
Persistent link: https://www.econbiz.de/10011410007
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Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak; Sondhi, Neena - In: International journal of Indian culture and business … 12 (2016) 4, pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
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Role of trusting beliefs in predicting purchase intentions
Sahi, Gurjeet Kaur; Sekhon, Harjit; Quareshi, Tahira Khanam - In: International journal of retail & distribution management 44 (2016) 8, pp. 860-880
Persistent link: https://www.econbiz.de/10011615499
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Indigenous marketing practices and theories in emerging economies : consumer behavior and retail transformations in India
Dholakia, Ruby R.; Dholakia, Nikhilesh; Chattopadhyay, Atish - In: Journal of business research : JBR 86 (2018), pp. 406-415
Persistent link: https://www.econbiz.de/10011855369
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Role of trusting beliefs in predicting purchase intentions
Sahi, Gurjeet Kaur; Sekhon, Harjit Singh; Quareshi, … - In: International Journal of Retail & Distribution Management 44 (2016) 8, pp. 860-880
management strategies accordingly. Although this is likely to take more than a decade, as internet retailing becomes embedded it …
Persistent link: https://www.econbiz.de/10014804778
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Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
Gupta, Anil K.; Wang, Haiyan - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003774889
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Formation du client dans les stratégies de développement des multinationales dans les marchés émergents : le cas de l'assurance en Inde
Anand, Mohit; Belhoste, Nathalie - 2015
Persistent link: https://www.econbiz.de/10010527211
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Entry Marketing Strategy of SAAB Car Manufacturer into the Indian Market
Rrustemi, Visar - 2016
As domestic markets have become saturated, multinational corporations (MNC) are turning their attention to international markets to increase their market share, revenues and their profits. MNCs activities have become increasingly global in scope, whereby going abroad is crucial if they are to...
Persistent link: https://www.econbiz.de/10012984053
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Entry timing as a mixed gamble in cross-border acquisition waves : a study of family firms
Fuad, Mohammad; Thakur, Vinod; Sinha, Ashutosh Kumar - In: Family business review : publ. on behalf of the Family … 34 (2021) 3, pp. 323-341
Persistent link: https://www.econbiz.de/10012607667