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Indien
Consumer behaviour
26
Konsumentenverhalten
25
India
19
Luxury goods
16
Luxusgüter
16
Brand management
11
Markenführung
10
Brand image
9
Markenimage
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Brand
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Markenartikel
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United Kingdom
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Emerging markets
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Luxury
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Großbritannien
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Customer satisfaction
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International marketing
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Kundenzufriedenheit
4
Marketing management
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Marketingmanagement
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Social Web
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Social web
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Value perceptions
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Democratization
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Emerging economies
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Impression management
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Industrial marketing
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Internationales Marketing
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Internet marketing
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Kaufentscheidung
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Perception
3
Purchase decision
3
Purchase intentions
3
Sales promotion
3
Schwellenländer
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Structural equation model
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Strukturgleichungsmodell
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Shukla, Paurav
7
Banerjee, Madhumita
3
Adidam, Phani Tej
2
Purani, Keyoor
1
Rosendo-Rios, Veronica
1
Singh, Jaywant
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International business review : the official journal of the European International Business Academy
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International marketing review
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Journal of business research : JBR
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Journal of world business : JWB
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Marketing letters : a journal of research in marketing
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Marketing management in Asia
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The journal of business & industrial marketing
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ECONIS (ZBW)
7
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1
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Shukla, Paurav
- In:
International marketing review
29
(
2012
)
6
,
pp. 575-596
Persistent link: https://www.econbiz.de/10009678959
Saved in:
2
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav
- In:
Journal of world business : JWB
46
(
2011
)
2
,
pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
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3
Competitive intelligence and firm's performance in emerging markets : an exploratory study in India
Adidam, Phani Tej
;
Banerjee, Madhumita
;
Shukla, Paurav
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10009558397
Saved in:
4
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
5
India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
Saved in:
6
Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav
;
Purani, Keyoor
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1417-1424
Persistent link: https://www.econbiz.de/10009620147
Saved in:
7
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International business review : the official journal of …
30
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012484850
Saved in:
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