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The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Shukla, Paurav - In: International marketing review 29 (2012) 6, pp. 575-596
Persistent link: https://www.econbiz.de/10009678959
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Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav - In: Journal of world business : JWB 46 (2011) 2, pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
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Competitive intelligence and firm's performance in emerging markets : an exploratory study in India
Adidam, Phani Tej; Banerjee, Madhumita; Shukla, Paurav - In: The journal of business & industrial marketing 27 (2012) 3, pp. 242-254
Persistent link: https://www.econbiz.de/10009558397
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita; Shukla, Paurav; Adidam, Phani Tej - In: Marketing management in Asia, (pp. 60-77). 2013
Persistent link: https://www.econbiz.de/10009659658
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Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav; Purani, Keyoor - In: Journal of business research : JBR 65 (2012) 10, pp. 1417-1424
Persistent link: https://www.econbiz.de/10009620147
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Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Shukla, Paurav; Rosendo-Rios, Veronica - In: International business review : the official journal of … 30 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012484850