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Nationalism and ideology in an anticonsumption movement

Varman, Rohit; Belk, Russell W. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 686-700

Persistent link: https://www.econbiz.de/10003919329

Consuming postcolonial shopping malls

Varman, Rohit; Belk, Russell W. - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 62-84

Persistent link: https://www.econbiz.de/10009489010

Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality

Varman, Rohit; Skålén, Per; Belk, Russell W. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 19-35

Persistent link: https://www.econbiz.de/10009565311

Judith Butler on performativity and precarity : exploratory thoughts on gender and violence in India

Joy, Annamma; Belk, Russell W.; Bhardwaj, Rishi - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1739-1745

Persistent link: https://www.econbiz.de/10011407865

Weaving a web : subaltern consumers, rising consumer culture, and television

Varman, Rohit; Belk, Russell W. - In: Marketing theory 8 (2008) 3, pp. 227-252

Persistent link: https://www.econbiz.de/10003750740

Consumption in marketizing economies

Shultz, Clifford J. (contributor); … - 1994

Persistent link: https://www.econbiz.de/10001186096

Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic

Kapoor, Vikram; Belk, Russell W.; Goulding, Christina - In: Journal of public policy & marketing 41 (2022) 3, pp. 277-297

Persistent link: https://www.econbiz.de/10013256507

Judith Butler on performativity and precarity : exploratory thoughts on gender and violence in India

Joy, Annamma; Belk, Russell W.; Bhardwaj, Rishi - In: Gendering theory in marketing and consumer research, (pp. 187-193). 2017

Persistent link: https://www.econbiz.de/10011610806

The Kafka quagmire for the poor in India

Belk, Russell W.; Ghoshal, Tanuka - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1559-1569

Persistent link: https://www.econbiz.de/10011854355

Performance Theory and Consumer Engagement: Wine-Tourism Experiences in South Africa and India

Joy, Annamma; Belk, Russell W.; Charters, Steve; Wang, … - 2018

Purpose : This paper uses performance theory to explore how wine-tourism experiences are orchestrated by wine tour guides to encourage engagement of consumers. It describes how such orchestration is built on material elements such as landscapes, architecture, vineyards, production facilities,...

Persistent link: https://www.econbiz.de/10015093644