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The role of social media in entrepreneurship education in India
Agarwal, Varsha - In: The IUP journal of entrepreneurship development : IJED 12 (2015) 3, pp. 7-21
Persistent link: https://www.econbiz.de/10011523103
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Role of social media in growth of Indian start-ups
Pandey, Manoj; Pandey, Devendra Kumar; Soni, Kiran - In: International journal of business excellence : IJBEX 30 (2023) 4, pp. 413-422
Persistent link: https://www.econbiz.de/10014389021
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Impact of digital marketing on entrepreneurship in India
Bhatt, Vyomkesh - In: Manthan : journal of commerce and management 9 (2022) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10013414760
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Psychological empowerment of women entrepreneurs : a netnographic study on Twitter
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Management research review 45 (2022) 6, pp. 717-734
Persistent link: https://www.econbiz.de/10013284954
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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Exploring women entrepreneurship prospects, challenges, and barriers in Pakistan
Umar, Muhammad; Ali, Syed Ahmad; Sial, Maqbool H. - In: International journal of e-entrepreneurship and … 12 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014309714
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International new ventures from emerging economies : network connectivity and legitimacy building
Prashantham, Shameen; Kumar, K.; Bhattacharyya, Sumelika - In: Management and organization review : MOR ; the official … 15 (2019) 3, pp. 615-641
Persistent link: https://www.econbiz.de/10012207277
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India
Maggon, Mohita; Chaudhry, Harish - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 189-206
Persistent link: https://www.econbiz.de/10011541330