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Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip; Attri, Rekha - In: Tourism management : research, policies, practice 92 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini - In: Marketing intelligence & planning 33 (2015) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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Indian consumers attitude towards green products
Muruganantham, G. - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 293-311
Persistent link: https://www.econbiz.de/10010337175
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Indian consumers attitude towards green products
Muruganantham, G. - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 293-311
Persistent link: https://www.econbiz.de/10010337177
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Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 407-414
Persistent link: https://www.econbiz.de/10010348744
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Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
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The CSR's influence on customer responses in Indian banking sector
Fatma, Mobin; Rahman, Zillur - In: Journal of retailing and consumer services 29 (2016), pp. 49-57
Persistent link: https://www.econbiz.de/10011442354
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Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini - In: International journal of business excellence 7 (2014) 1, pp. 112-128
Persistent link: https://www.econbiz.de/10011482059
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The effect of perceived risk dimensions on purchase intention : an empirical evidence from Indian private labels market
Bhukya, Ramulu; Singh, Sapna - In: American journal of business : applying research to … 30 (2015) 4, pp. 218-230
Persistent link: https://www.econbiz.de/10011516073
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Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International journal of business and emerging markets … 6 (2014) 3, pp. 230-246
Persistent link: https://www.econbiz.de/10010460802