Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The study is aimed to find out impact of various dimensions of visual merchandising on impulse buying behavior of the customers visiting “Central...

The significance of banking in any economy can never be overlooked. These banks provide a flow to the money which is the life blood of any economy. Banking Revolution through ATMs has made banks available in almost all the streets of the country by both public as well as private sector banks....

Service quality is a dominant issue in business today. Not only is superior quality linked to business success (Philips, Chang and Buzzell, 1983), but some consider service quality to be a prerequisite for the survival in the marketplace (Parasuraman, Zeithmal and Berry, 1988). Service quality...