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Indien
Consumer behaviour
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India
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Konsumentenverhalten
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Innovation
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Brand
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Brand image
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Markenimage
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Srivastava, Mala
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Thakur, Rakhi
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International journal of retail & distribution management
1
Journal of Indian business research
1
Managing economic liberalisation in South Asia : directions for the 21th century
1
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ECONIS (ZBW)
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The internationalization of the banking sector and the service challenges faced by the public sector banks
Srivastava, Mala
- In:
Managing economic liberalisation in South Asia : …
,
(pp. 501-509)
.
1998
Persistent link: https://www.econbiz.de/10001535852
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2
A study on the impact on consumer risk perception and innovativeness on online shopping in India
Thakur, Rakhi
;
Srivastava, Mala
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10010526575
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3
Customer usage intention of mobile commerce in India : an empirical study
Thakur, Rakhi
;
Srivastava, Mala
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009759364
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