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Comparative Analysis of Customer Satisfaction of ATM Services Provided by Public and Private Sector Banks in India
Pahwa, Manvinder Singh - 2014
ICICI Banks have been selected to undertake the sample survey and 120 respondents from each bank have given their responses …
Persistent link: https://www.econbiz.de/10013053462
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A Study on Impact of Service Quality on Customer Satisfaction in the Indian Insurance Industry
Dash, Mihir; Gunwant, Swati - 2013
Service quality is a dominant issue in business today. Not only is superior quality linked to business success (Philips, Chang and Buzzell, 1983), but some consider service quality to be a prerequisite for the survival in the marketplace (Parasuraman, Zeithmal and Berry, 1988). Service quality...
Persistent link: https://www.econbiz.de/10014039645
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What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
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Managerial perceptions of service-infused IORs in China & India : a discursive view of value co-creation
Rod, Michel; Lindsay, Val; Ellis, Nick - In: Industrial marketing management : the international … 43 (2014) 4, pp. 603-612
Persistent link: https://www.econbiz.de/10010386447
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How co-creation drives the success of public service initiatives? : a case-study based analysis
Saha, Victor; Goyal, Praveen - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 286-306
Persistent link: https://www.econbiz.de/10012623632
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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
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Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India
Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109
The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...
Persistent link: https://www.econbiz.de/10014534670
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Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi; Shukla, Yupal; Chatterjee, Ravi; … - In: International journal of emerging markets 18 (2023) 9, pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774