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The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...
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Intense competition in the Indian banking industry compelled the bankers to involve in active selling. This paper aimed to identify the different sales strategies used in banks and to investigate the perceptual gap between employees and customers towards different sales strategies. Empirical...
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income often lack access to bank account and have to spend money and time for multiple visit to avail the banking services …, be in opening a saving bank account or availing a loan, these families find it more difficult to save and to plan …
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funds and other financial entities (Reserve Bank of India, 2014). Hence productivity and efficiency of banks are closely …
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and inclusion. HDFC bank has announced merger with HDFC. The paper examines the impact of leadership on sustainability in … Indian banking with reference to HDFC Bank. The approach of leadership towards sustainability is reviewed using published … sources about the founding managing Director and HDFC Bank. The impact of merger announcement on stock price is evaluated …
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