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~subject:"Indien"
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Indien
Ethnocentrism
148
Consumer behaviour
119
Konsumentenverhalten
96
ethnocentrism
64
Designation of origin
46
Herkunftsbezeichnung
46
National culture
41
Nationalkultur
41
Brand image
33
Markenimage
32
Country of origin
28
International marketing
23
Brand management
19
Markenführung
19
Internationales Marketing
17
China
16
Globalization
14
Rules of origin
14
Ursprungsregeln
14
Cosmopolitanism
13
Animosity
12
Brand
11
Globalisierung
11
Markenartikel
11
Culture
10
India
9
Product attribute
9
Cultural identity
8
Emerging markets
8
Kulturelle Identität
8
purchase intention
8
CETSCALE
7
Marketing
7
Multinationales Unternehmen
7
Personality psychology
7
Persönlichkeitspsychologie
7
Transnational corporation
7
Turkey
7
country of origin
7
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Undetermined
7
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Article
7
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7
Aufsatz in Zeitschrift
7
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English
7
Author
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Aashish, Kumar
2
Raman, Prashant
2
Hirschmann, Johannes
1
Koul, Surabhi
1
McLaughlin, Thomas Chalmers
1
Misra, Richa
1
Parayitam, Satyanarayana
1
Praveen, Shilpa
1
Sahil Singh Jasrotia
1
Saini, Aarti
1
Shukla, Mahima
1
Swoboda, Bernhard
1
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Journal of global marketing
2
International journal of business excellence : IJBEX
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of management & enterprise development : IJMED
1
International journal of markets and business systems
1
Journal of international marketing
1
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All
ECONIS (ZBW)
7
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1
Online footwear sales : drivers and challenges with a perspective of emerging markets
Shukla, Mahima
;
Misra, Richa
- In:
International journal of e-business research : an …
17
(
2021
)
4
,
pp. 73-94
Persistent link: https://www.econbiz.de/10013252465
Saved in:
2
Do young consumers buy country made products? : evidence from India
Sahil Singh Jasrotia
;
Koul, Surabhi
- In:
International journal of management & enterprise …
19
(
2020
)
4
,
pp. 378-397
Persistent link: https://www.econbiz.de/10012514375
Saved in:
3
I am loving it, really? : the effect of
ethnocentrism
, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
International journal of markets and business systems
4
(
2020
)
2
,
pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
6
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
7
Reverse consumer preference : a case study of Indian and American shift towards locally produced beverages
Praveen, Shilpa
;
McLaughlin, Thomas Chalmers
- In:
International journal of business excellence : IJBEX
27
(
2022
)
2
,
pp. 246-260
Persistent link: https://www.econbiz.de/10013336884
Saved in:
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