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Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
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Revisiting integrated mobile advertising model in Indonesia : a replication study
Pradipta, Naufal; Santoso, Adhi Setyo; Nelloh, Liza … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 33-52
Manuscript type: Research Article Research Aims: Kim's previous study proposed a web advertising model such as … Indonesia. Design/methodology/approach: Using Structural Equation Modelling (SEM) toward 211 respondents Research Findings: This … study showed that credibility is insignificant to advertising value and flow experience, and entertainment and incentives …
Persistent link: https://www.econbiz.de/10014335627
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Techno-economic analysis of fuel vehicles as logistic distribution facilities in Indonesia by considering the carbon emission cost
Saputri, Virda Hersy Lutviana; Hisjam, Muhammad - In: International Journal of Energy Economics and Policy : IJEEP 8 (2018) 6, pp. 35-38
Persistent link: https://www.econbiz.de/10011954068
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Enhancing brand image in the digital era : evidence from small and medium-sized enterprises (SMEs) in Indonesia
Suryani, Tatik; Fauzi, Abu Amar; Nurhadi, Mochamad - In: Gadjah Mada international journal of business 23 (2021) 3, pp. 314-340
Persistent link: https://www.econbiz.de/10012872399
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The online marketing of Indonesian street food in Jakarta
Vita, Briliana; Deitiana, Tita; Ruswidiono, Wasisto - In: Cogent business & management 8 (2021) 1, pp. 1-20
and opinions related to events in daily life. Indonesia’s stalls and street food are one of the major groups in food …
Persistent link: https://www.econbiz.de/10012656915
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Advances in business, management and entrepreneurship : proceedings of the 4th Global Conference on Business Management & Entrepreneurship (GC-BME 4), Bandung, Indonesia, 8 August...
Hurriyati, Ratih (ed.); Tjahjono, Benny (ed.);  … - Global Conference on Business, Management and … - 2021
Persistent link: https://www.econbiz.de/10012583706
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The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
Ningrum, Khoirina Kencana; Roostika, Ratna - 2021
Persistent link: https://www.econbiz.de/10012621197
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The impact of social media marketing for Indonesian SMEs sustainability : lesson from Covid-19 pandemic
Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16
with small and businesses in East Java Provincial in Indonesia employing an online questionnaire. The findings show that … with SMEs’ sustainability in the Covid-19 pandemic in Indonesia. …
Persistent link: https://www.econbiz.de/10012642577
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A Study on Information Credibility in the Social Media Marketing Adoption : Evidence from Indonesia
Winarko, Hilarius Bambang - 2020
generational consumers in Indonesia market …
Persistent link: https://www.econbiz.de/10012830561