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~subject:"Industrie"
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Industrie
Bundling strategy
7
Leistungsbündel
7
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Relationship marketing
4
Service
4
Business services
3
Manufacturing industries
3
Servitization
3
Unternehmensdienstleistung
3
Business model
2
Decision
2
Dienstleistung
2
Disintermediation
2
Entscheidung
2
Geschäftsmodell
2
Industrial marketing
2
Innovation
2
Intermediaries
2
Marketing
2
Organisatorischer Wandel
2
Organizational change
2
Outsourcing
2
Services
2
Solutions
2
Absatz
1
Adaptation
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Business network
1
Business-to-business relationships
1
Cognition
1
Consumer behaviour
1
Customer engagement
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English
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Nordin, Fredrik
3
Kindström, Daniel
2
Kowalkowski, Christian
2
Brozovic, Danilo
1
Holmlund, Maria
1
Rehme, Jakob
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Journal of business-to-business marketing
1
Journal of service management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
2
Disintermediation in business-to-business service channels : mechanisms and challenges
Nordin, Fredrik
;
Brozovic, Danilo
;
Holmlund, Maria
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 179-192
Persistent link: https://www.econbiz.de/10010228322
Saved in:
3
The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
Saved in:
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