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~subject:"Informationstechnik"
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Informationstechnik
Beziehungsmarketing
37
Relationship marketing
37
Customer satisfaction
26
Kundenzufriedenheit
25
Einzelhandel
24
Retail trade
24
Consumer behaviour
23
Konsumentenverhalten
23
Spain
22
Spanien
22
Service quality
17
Dienstleistungsqualität
16
Brand image
15
Lieferantenmanagement
15
Markenimage
15
Supplier relationship management
15
Hotel industry
14
Hotellerie
14
Information technology
13
Brand management
11
Markenführung
11
Innovation
10
Customer value
9
Kundenwert
9
Betriebliche Wertschöpfung
8
Value creation
8
Brand equity
7
Croatia
7
Satisfaction
7
Sustainability
7
Loyalty
6
Viral marketing
6
Virales Marketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
Confidence
5
Kroatien
5
Marketing management
5
Marketingmanagement
5
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Gil Saura, Irene
13
Moliner-Velázquez, Beatriz
4
Fuentes-Blasco, Maria
3
Ruiz-Molina, María-Eugenia
3
Servera-Francés, David
3
Berenguer Contrí, Gloria
2
Ruiz-Molina, Maria-Eugenia
2
Calderon-Garcia, Haydee
1
Frasquet Deltoro, Marta
1
Fuentes-Blasco, María
1
Mollá Descals, Alejandro
1
Riuz-Molina, Maria Eugenia
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, María Eugenia
1
Šerić, Maja
1
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Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
Handbook of research on retailer-consumer relationship development
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management & enterprise development : IJMED
1
International journal of sustainable economy
1
International journal of technology marketing : IJTMkt
1
Journal of service theory and practice : JSTP
1
Management decision : MD
1
Service business
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
13
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1
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
2
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
3
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
4
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
Saved in:
5
The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
Saved in:
6
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
Saved in:
7
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
8
Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene
;
Ruiz Molina, María Eugenia
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 384-403)
.
2014
Persistent link: https://www.econbiz.de/10010380111
Saved in:
9
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
10
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
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