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~subject:"Informationstechnik"
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Informationstechnik
Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
30
Konsumentenverhalten
30
Customer satisfaction
27
Kundenzufriedenheit
27
Brand image
25
Einzelhandel
25
Retail trade
25
Brand management
24
Markenführung
24
Spain
24
Markenimage
23
Spanien
23
Service quality
19
Dienstleistungsqualität
18
Hotel industry
15
Hotellerie
15
Lieferantenmanagement
15
Supplier relationship management
15
Information technology
13
Innovation
11
Betriebliche Wertschöpfung
10
Value creation
10
Customer value
9
Kundenwert
9
Brand equity
8
Croatia
7
Viral marketing
7
Virales Marketing
7
Marketing management
6
Marketingmanagement
6
Nachhaltige Entwicklung
6
Satisfaction
6
Sustainability
6
Sustainable development
6
Value co-creation
6
B-to-B-Marketing
5
Brand
5
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3
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English
13
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Gil Saura, Irene
13
Moliner-Velázquez, Beatriz
4
Fuentes-Blasco, Maria
3
Ruiz-Molina, María-Eugenia
3
Servera-Francés, David
3
Berenguer Contrí, Gloria
2
Ruiz-Molina, Maria-Eugenia
2
Calderon-Garcia, Haydee
1
Frasquet Deltoro, Marta
1
Fuentes-Blasco, María
1
Mollá Descals, Alejandro
1
Riuz-Molina, Maria Eugenia
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, María Eugenia
1
Šerić, Maja
1
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Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
Handbook of research on retailer-consumer relationship development
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management & enterprise development : IJMED
1
International journal of sustainable economy
1
International journal of technology marketing : IJTMkt
1
Journal of service theory and practice : JSTP
1
Management decision : MD
1
Service business
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene
;
Ruiz Molina, María Eugenia
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 384-403)
.
2014
Persistent link: https://www.econbiz.de/10010380111
Saved in:
2
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
5
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
6
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
Saved in:
7
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
8
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
9
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
Saved in:
10
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
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