Economists have long recognized that advertising has two main functions: to inform and to persuade. In the information … Google search. That makes virtually all advertising today purely persuasive in function. The courts have long recognized that … purely persuasive advertising is anticompetitive, because it induces consumers to buy products that they do not really prefer …

The vast amount of product information available to consumers through online search renders most advertising obsolete … as a tool for conveying product information. Advertising remains useful to firms only as a tool for persuading consumers … persuasive advertising is anticompetitive and harmful to consumers, but the Federal Trade Commission (FTC) was unable to pursue …

We develop a duopoly model with advertising supported platforms and analyze incentives of a superior firm to license … network effects arising fromthe aversion of users to advertising. We establish a relationship between licensing incentives and … the advertising intensity, benefits advertisers and harms users. Our model provides a rationale for technology …

We develop a duopoly model with advertising supported platforms and analyze incentives of a superior firm to license … network effects arising fromthe aversion of users to advertising. We establish a relationship between licensing incentives and … the advertising intensity, benefits advertisers and harms users. Our model provides a rationale for technology …

marketing- and advertising-supported content and find that the impact of “free” digital content on U.S. gross domestic product …

examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …