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Innovation : brand it or lose it

Aaker, David A. - In: California management review 50 (2007/08) 1, pp. 8-24

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Branding : too often overlooked in disruptive innovation and social purpose arenas

Aaker, David A. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 185-189

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Accelerating growth with strategic innovation : putting market driving into context

Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344

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Capturing innovation opportunities : learning from growth leaders

Day, George S. - In: The journal of product innovation management : an … 41 (2024) 4, pp. 724-734

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Grow faster by changing your innovation narrative

Day, George S.; Shea, Gregory P. - In: MIT sloan management review 60 (2019) 2, pp. 26-32

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See sooner, act faster : how vigilant leaders thrive in an era of digital turbulence

Day, George S.; Schoemaker, Paul J. - 2019

Facing reality in real time -- Vigilant organizations -- Managing organizational attention -- Sensing weak signals -- Tackling ambiguity -- Timely action -- Vigilance : an agenda for action -- Forewarned is forearmed: five lessons about vigilance -- Appendix A: A diagnostic tool to assess...

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Innovating in uncertain markets : 10 lessons for green technologies

Day, George S.; Schoemaker, Paul J. - In: MIT sloan management review 52 (2010/11) 4, pp. 37-45

Persistent link: https://www.econbiz.de/10009267469

Changing the work of innovation : a systems approach

Day, George S.; Shea, Gregory - In: California management review 63 (2020) 1, pp. 41-60

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A strategic perspective on product planning

Day, George S. - In: Marketing management and strategy : a reader, (pp. 31-48). 1980

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Using attitude change measures to evaluate new product introductions

Day, George S. - In: Journal of marketing research : JMR 7 (1970) 4, pp. 474-482

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