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~subject:"Innovation"
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Marketing Handbook
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Innovation
USA
327,521
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290,414
Theorie
45,693
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45,098
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29,166
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17,617
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16,905
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Audretsch, David B.
46
Acs, Zoltán J.
30
Akcigit, Ufuk
27
Galasso, Alberto
26
Link, Albert N.
24
Schankerman, Mark
23
Lerner, Joshua
22
Aghion, Philippe
21
Feldman, Maryann P.
19
Kerr, William R.
19
Moser, Petra
19
Khan, B. Zorina
18
Lichtenberg, Frank R.
18
Acemoglu, Daron
15
Belz, Christian
15
Jaffe, Adam B.
15
Popp, David
15
Sokoloff, Kenneth L.
15
Herstatt, Cornelius
14
Klenow, Peter J.
14
Scherer, Frederic M.
14
Mansfield, Edwin
13
Pisano, Gary P.
13
Rosenberg, Nathan
13
Stern, Scott
13
Van Reenen, John
13
Welfens, Paul J. J.
13
Hall, Bronwyn H.
12
Mazzucato, Mariana
12
Hausman, Jerry A.
11
Luo, Hong
11
Maskus, Keith E.
11
Mowery, David C.
11
Shu, Pian
11
Trajtenberg, Manuel
11
Autor, David H.
10
Belenzon, Sharon
10
Carayannis, Elias G.
10
Czarnitzki, Dirk
10
Harhoff, Dietmar
10
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IGI Global
40
OECD
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Edward Elgar Publishing
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Springer Fachmedien Wiesbaden
7
London School of Economics and Political Science
4
Suntory-Toyota International Centre for Economics and Related Disciplines
4
USA / Office of Technology Assessment
4
American Enterprise Institute for Public Policy Research
3
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
3
Center for Economic Analysis <Boulder, Colo.>
3
Massachusetts Institute of Technology / Commission on Industrial Productivity
3
National Academy of Engineering
3
USA / Congress / Joint Economic Committee
3
University of Sussex / Science Policy Research Unit
3
Books on Demand GmbH <Norderstedt>
2
Brookings Institution
2
C.E.P.R. Discussion Papers
2
Center for Strategic and International Studies
2
Centre de recherche en Économie (OFCE), Sciences économiques
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Committee on Science, Engineering, and Public Policy <Washington, DC>
2
Erasmus Research Institute of Management
2
European Society for Opinion and Marketing Research
2
Europäische Kommission / Gemeinsame Forschungsstelle
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Ewing Marion Kauffman Foundation
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Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
2
Forschungsgruppe Konsum und Verhalten
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Fraunhofer-Institut für System- und Innovationsforschung
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Friedrich-Schiller-Universität Jena
2
Großbritannien / Department for Business, Energy & Industrial Strategy
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
Institut für Systemtechnik und Innovationsforschung
2
Institute of Medicine <Washington, DC>
2
Massachusetts Institute of Technology
2
Max-Planck-Institut für Ausländisches und Internationales Patent-, Urheber- und Wettbewerbsrecht
2
National Academy of Sciences <Washington, DC>
2
National Academy of Sciences <Washington, DC> / Committee on Prospering in the Global Economy of the 21st Century
2
National Defense Research Institute <Santa Monica, Calif.>
2
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Working paper / National Bureau of Economic Research, Inc.
197
Research policy : policy, management and economic studies of science, technology and innovation
87
NBER working paper series
69
Industrial marketing management : the international journal for industrial and high-tech firms
66
Technological forecasting & social change : an international journal
63
Journal of business research : JBR
61
Discussion paper / Centre for Economic Policy Research
40
Technology analysis & strategic management
35
Economics of innovation and new technology
34
Technovation : the international journal of technological innovation, entrepreneurship and technology management
34
SpringerLink / Bücher
33
The journal of product innovation management : an international publication of the Product Development & Management Association
32
Research technology management : RTM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
The review of economics and statistics
29
MIT sloan management review
28
International journal of innovation management
27
International journal of technology management : IJTM
27
Working papers / Harvard Business School, Division of Research
26
NBER Working Paper
24
The American economic review
24
Discussion paper
23
Industrial and corporate change
22
Journal of evolutionary economics : JEE
22
Strategic management journal
22
Industry and innovation
21
The journal of business & industrial marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of business strategy
18
Innovation: organization & management : IOM
17
International journal of entrepreneurship and innovation management
17
Journal of financial and quantitative analysis : JFQA
17
Journal of strategic marketing
17
Small business economics : an entrepreneurship journal
17
Strategy & leadership : a publication of Strategic Leadership Forum
17
Journal of business venturing
16
Journal of the Academy of Marketing Science
16
The journal of technology transfer
16
The review of financial studies
16
Discussion papers / CEPR
15
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ECONIS (ZBW)
5,751
USB Cologne (EcoSocSci)
96
EconStor
70
RePEc
33
BASE
9
USB Cologne (business full texts)
3
OLC EcoSci
2
Other ZBW resources
2
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Showing
1
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date (newest first)
date (oldest first)
1
Innovation in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
2
MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.
;
Manrai, Ajay K.
-
2007
Persistent link: https://www.econbiz.de/10003541417
Saved in:
3
Marketing
new industrial products
Baker, Michael J.
-
1975
Persistent link: https://www.econbiz.de/10001854373
Saved in:
4
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
5
Exploring the future of market driving : a dialogue with
marketing
thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
6
Innovativität des
Marketing
: Konzeption, Anwendbarkeit und Umsetzung in der Konsumgüterbranche
Beinert, Markus
-
2008
Persistent link: https://www.econbiz.de/10013429972
Saved in:
7
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
8
Reaktive Verteidigungsstrategien beim Wettbewerbsstimulus Produktinnovation
Wichert, Gesa von
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003773556
Saved in:
9
Re-conceptualization of business model for
marketing
nowadays : theory and implications
Firman, Ahmad
;
Putra, Aditya Halim Perdana Kusuma
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
7
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
Saved in:
10
New product launch and
marketing
research findings
Tesar, George
;
Marell, Agneta
- In:
Strategic technology management : building bridges …
,
(pp. 401-412)
.
2008
Persistent link: https://www.econbiz.de/10003737695
Saved in:
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