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the current state of interaction research with special focus on service marketing and service purchasing processes. A … identified three different approaches of successful interactions between service providers and potential buyers during marketing … market ; service marketing ; service purchasing …
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This paper analyzes the relationship between service innovation and different types of enterprise software systems, i.e. standardized enterprise software designed to fit one certain business sector and enterprise software specifically customized for a single firm. Using firm-level data of a...
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Innovationen sind ein zentrales Element zur Erhaltung der Wettbewerbsfähigkeit Deutschlands in einer globalisierten Weltwirtschaft. Waren die Innovationsanstrengungen von Wirtschaft und Politik in der Vergangenheit vorrangig darauf ausgerichtet, auf Forschung und Entwicklung basierende...
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The present report was based on data collected within the scope of a wider investigation that feeds into one of the Commission’s top priorities: to create a borderless Digital Single Market (DSM) across Europe. The Commission’s DSM strategy for Europe, announced on May 6, 2015, aims to...
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