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Need assessment : a key to user-oriented product innovation
Holt, Knut; Geschka, Horst; Peterlongo, Giovanni - 1984
Persistent link: https://www.econbiz.de/10013491102
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Innovative Marktforschung
1983
Persistent link: https://www.econbiz.de/10000054961
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Role accumulation and its effects on the diffusion of innovations
Wallendorf, Melanie Ruth - 1979
Persistent link: https://www.econbiz.de/10000055718
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Market segments and information flows in a new product introduction
Burger, Philip Clinton - 1968
Persistent link: https://www.econbiz.de/10001966240
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Prediction of new product performance : an analytical approach
Claycamp, Henry J.; Liddy, Lucien E. - In: Journal of marketing research : JMR 6 (1969) 4, pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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Institutional innovators : a study of market segmentation
Appel, David L. - In: MSU business topics 18 (1970) 4, pp. 70-77
Persistent link: https://www.econbiz.de/10001842317
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A holistic methodology for modeling consumer response to innovation
Bagozzi, Richard P. - In: Operations research 31 (1983) 1, pp. 128-176
Persistent link: https://www.econbiz.de/10001847623
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Marketing for business growth
Levitt, Theodore - 1974
Persistent link: https://www.econbiz.de/10000056854