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Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María; Hevia Payá, José de; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
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Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro; Reinares, Ricardo - In: JMM : the international journal on media management 15 (2013) 3, pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
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Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María; Hevia Payá, José de; … - In: The journal of media economics 29 (2016) 4, pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
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Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao; Ko, Eunju; Taylor, Charles Raymond - In: International marketing : emerging markets, (pp. 111-136). 2011
Persistent link: https://www.econbiz.de/10008937375
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Entitiesʼ decision in conditions of economic growth
Żabiński, Arkadiusz (ed.) - 2020
Persistent link: https://www.econbiz.de/10012668818
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Gendering of firms' collaboration networks and innovation : a global study with a focus on China, Japan and South Korea
Wickstrøm, Kent Adsbøll - In: International journal of entrepreneurship and small business 23 (2014) 1/2, pp. 213-234
Persistent link: https://www.econbiz.de/10010477683
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Gender bias, institutional predicaments and innovativeness of female CEOs in China
Wang, Junmin; Reilly, Caroline Virginia; Fatema, Kaniz - In: Journal of developmental entrepreneurship : JDE 27 (2022) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10013259645
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Does female labor scarcity encourage innovation? : evidence from China's gender imbalance
Tan, Zhibo; Zhang, Xiaobo - 2016
Persistent link: https://www.econbiz.de/10011527197
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Does Female Labor Scarcity Encourage Innovation? : Evidence from China's Gender Imbalance
Zhibo, Tan - 2016
labor scarcity affects corporate innovation based on the matched dataset of annual surveys of industrial firms in China and …
Persistent link: https://www.econbiz.de/10012986350
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Are women greener? : board gender diversity and corporate green technology innovation in China
Chu, Shaner - In: International review of economics & finance : IREF 93 (2024) 1, pp. 1001-1020
Persistent link: https://www.econbiz.de/10014535432