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~subject:"Innovation"
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Innovation
Marketing
31,285
Marketingmanagement
3,735
Marketing management
3,497
Verkauf
3,469
Selling
3,148
Theorie
2,735
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2,716
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1,392
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1,107
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1,012
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931
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762
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Advertising
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729
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Belz, Christian
12
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7
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6
Schögel, Marcus
6
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5
Kliche, Mario
5
Lakdawalla, Darius
5
Sakas, Damianos P.
5
Tomczak, Torsten
5
Brem, Alexander
4
Carson, David
4
Helm, Roland
4
O'Cass, Aron
4
Strothmann, Karl-Heinz
4
Ali, Sadaqat
3
Ali, Shabahat
3
Bieger, Thomas
3
Chen, Yongmin
3
Dangl, Thomas
3
Dawid, Herbert
3
Homburg, Christian
3
Kopel, Michael
3
Kotler, Philip
3
Meier, Anton
3
Mohr, Jakki
3
Philipson, Tomas J.
3
Pohl, Alexander
3
Tomaras, Petros
3
Vrontis, Demetris
3
Wu, Weiwei
3
Abu-Shamaa, Rasha
2
Al-Rabayah, Wafaa
2
Al-Suradi, Mai Maher
2
Alavi, Sascha
2
Alsmadi, Izzat
2
Anderson, Chris
2
Arora, Amit
2
Bacouel-Jentjens, Sabine
2
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2
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Springer Fachmedien Wiesbaden
5
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
3
Edward Elgar Publishing
3
Centre de recherche en Économie (OFCE), Sciences économiques
2
IGI Global
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Agricultural Economics Society - AES
1
Agriculture Canada, Government of Canada
1
American Marketing Association
1
Arbeitsgemeinschaft für Rationalisierung des Landes Nordrhein-Westfalen / Arbeitsgruppe Wissenschaftliche Unternehmungsführung
1
Australian Agricultural and Resource Economics Society - AARES
1
Berliner Wissenschafts-Verlag
1
Business & Economics Society International / Conference <14., 2009, Kona, Hawaii>
1
Center for Economic Analysis <Boulder, Colo.>
1
Chartered Institute of Marketing
1
Department of Industrial Engineering
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutscher Betriebswirtschafter-Tag <33, 1979, Berlin, West>
1
Donskoj Gosudarstvennyj Techničeskij Universitet <Rostow am Don>
1
Economics Research, World Bank Group
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
European Association of Agricultural Economists - EAAE
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen / Geschäftsbereich Innovationsprojekte
1
Gesellschaft für Innovatives Marketing
1
HAL
1
Haupt Verlag
1
IC-SIM <6., 2017, Paphos>
1
Institut Biznesa i Prava
1
Institut für Lebensmittel und Ressourcenökonomik, Rheinische Friedrich-Wilhelms-Universität Bonn
1
Institut für Marketing und Trendanalysen <Gutau>
1
Intargia GmbH
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Food Policy Research Institute (IFPRI)
1
International Hightech Forum <Basel>
1
Leningradskij Gosudarstvennyj Oblastnoj Universitet Im. A. S. Puškina
1
Luxembourg Institute of Socio-Economic Research (CEPS/INSTEAD)
1
MATI - Rossijskij gosudarstvennyj technologičeskij universitet imeni K.Ė. Ciolkovskogo
1
Martin-Luther-Universität Halle-Wittenberg
1
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Published in...
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Journal of business research : JBR
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
European Journal of Marketing
14
SpringerLink / Bücher
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business-to-business marketing
6
Journal of Business & Industrial Marketing
5
Springer Proceedings in Business and Economics
5
Springer eBook Collection
5
Strategic Direction
5
Technological forecasting & social change : an international journal
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of innovation management
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
International journal of innovation management
4
Journal of Product & Brand Management
4
Journal of Research in Marketing and Entrepreneurship
4
Marketing i menedžment innovacij : m&mi
4
The journal of business & industrial marketing
4
Economics of innovation and new technology
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
European Journal of Innovation Management
3
European journal of operational research : EJOR
3
International Marketing Review
3
International journal of innovation and technology management : IJITM
3
International journal of innovation science
3
Journal of marketing
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of the Academy of Marketing Science
3
Management Decision
3
Management research review
3
Premier reference source
3
Springer eBooks / Business and Management
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
UTB / Management
3
Academia Revista Latinoamericana de Administración
2
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
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Source
All
ECONIS (ZBW)
592
Other ZBW resources
65
USB Cologne (EcoSocSci)
38
RePEc
18
BASE
9
EconStor
4
USB Cologne (business full texts)
3
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1
An investigation of how design-oriented organisations implement design thinking
Chen, Steven
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1680-1700
Persistent link: https://www.econbiz.de/10010235027
Saved in:
2
Mobile tech : superfood or super fad of creative business?
Bolat, Elvira
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 295-318
Persistent link: https://www.econbiz.de/10012196315
Saved in:
3
Designing an innovative leadership model (case study: Saipa Automotive Group)
Torki, Hamid
;
Esfahani, Ali Nasr
;
Abzari, Mehdi
; …
- In:
International journal of procurement management
14
(
2021
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10012595897
Saved in:
4
Reacting to the ambidexterity mandate : how experienced tensions and cognitive dissonance influence innovative behaviors in a global organization
Rao, Alaka
;
Mattarelli, Elisa
- In:
Strategic Organization
22
(
2024
)
2
,
pp. 297-329
Persistent link: https://www.econbiz.de/10014632841
Saved in:
5
An exploratory study on risk identification of cross-boundary innovation of manufacturing enterprises based on grounded theory
Khan, Adnan
;
Qu, Xiaoyu
;
Madzikanda, Beverlley
- In:
Creativity and innovation management
31
(
2022
)
3
,
pp. 492-508
Persistent link: https://www.econbiz.de/10013426112
Saved in:
6
Attribute imbalances and innovation implementation based on grounded theory : a case of Chinese enterprises in Gansu Province
Wang, Hui
;
Jiang, Anyin
;
Ahmad, Fayyaz
;
Abid, Nabila
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 407-423
Persistent link: https://www.econbiz.de/10014467251
Saved in:
7
An emergent grounded theory of AI-driven digital transformation : Canadian SMEs' perspectives
Taherizadeh, Amir
;
Beaudry, Catherine
- In:
Industry and innovation
30
(
2023
)
9
,
pp. 1244-1273
Persistent link: https://www.econbiz.de/10014390656
Saved in:
8
Trash it or sell it? : a strategic analysis of the market introduction of product innovations
Dawid, Herbert
;
Kopel, Michael
;
Dangl, Thomas
- In:
International game theory review
11
(
2009
)
3
,
pp. 321-345
Persistent link: https://www.econbiz.de/10008858429
Saved in:
9
Improving
marketing
success : the role of tacit knowledge exchange between sales and
marketing
Arnett, Dennis B.
;
Wittmann, C. Michael
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
Saved in:
10
Die Erringung strategischer Wettbewerbsvorteile durch Systeminnovationen
Link, Jörg
- In:
Journal of business economics : JBE
63
(
1993
)
11
,
pp. 1117-1136
Persistent link: https://www.econbiz.de/10001153362
Saved in:
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