Narrow search
Showing 1 - 10 of 10,376
Cover Image
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco; Fiore, Mariantonietta; Vrontis, Demetris - In: International journal of globalisation and small … 7 (2015) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Cover Image
Determinants of SMEs' product innovation performance in Malaysia : an extended model
Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
total of 159 usable questionnaires were received via an online survey of SME managers in Malaysia. The questionnaire was …
Persistent link: https://www.econbiz.de/10014444966
Cover Image
Catching dynamic capabilities through market-oriented networks
Monferrer, Diego; Blesa, Andreu; Ripollés Meliá, María - In: European journal of international management : EJIM 9 (2015) 3, pp. 384-408
Persistent link: https://www.econbiz.de/10011551312
Cover Image
How to innovate toward an ambidextrous business model? : the role of dynamic capabilities and market orientation
Randhawa, Krithika; Wilden, Ralf; Gudergan, Siegfried - In: Journal of business research : JBR 130 (2021), pp. 618-634
Persistent link: https://www.econbiz.de/10012544889
Cover Image
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Cover Image
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor; Weerawardena, Jay; Cao, Guangming; … - In: Journal of business research : JBR 168 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Cover Image
Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?
Nuryakin; Maryati, Tri - In: Cogent business & management 9 (2022) 1, pp. 1-19
This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions to achieving green marketing performance....
Persistent link: https://www.econbiz.de/10014429313
Cover Image
New product strategy in small technology-based firms : a pilot study
Meyer, Marc H. - In: Management science : journal of the Institute for … 32 (1986) 7, pp. 806-821
Persistent link: https://www.econbiz.de/10001017799
Cover Image
Enhancing competitive advantages : the contribution of mediator and moderator on stickiness in the LINE
Tsao, Wen-yu - In: Journal of retailing and consumer services 21 (2014) 6, pp. 933-941
Persistent link: https://www.econbiz.de/10010437730
Cover Image
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad; Putra, Aditya Halim Perdana Kusuma; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 7, pp. 279-291
Persistent link: https://www.econbiz.de/10012668088