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Doyle, Peter
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Bridgewater, Susan
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ECONIS (ZBW)
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Innovation in marketing
Doyle, Peter
(
contributor
)
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1998
Persistent link: https://www.econbiz.de/10000666771
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2
Innovation in marketing
Doyle, Peter
(
ed.
);
Bridgewater, Susan
(
ed.
)
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774471
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3
Effective new product decisions for supermarkets
Doyle, Peter
;
Weinberg, Charles B.
- In:
Operational research quarterly : OR
24
(
1973
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10002086564
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4
Marketing strategies, financial structure, and innovation in U.K. retailing
Doyle, Peter
;
Cook, David
- In:
Journal of business research : JBR
8
(
1980
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10002086601
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