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~subject:"Innovation"
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Marketing management
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Innovation
Management
46,316
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31,465
Marketingmanagement
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4,075
Relationship marketing
3,821
Beziehungsmarketing
3,809
management
3,545
Brand management
2,886
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Managers
2,726
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2,713
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2,680
marketing
2,602
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2,293
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2,253
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2,239
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Betriebswirtschaftslehre
2,196
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2,175
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2,111
Internet marketing
2,102
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1,961
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1,929
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Belz, Christian
16
Herstatt, Cornelius
12
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10
Brem, Alexander
9
O'Cass, Aron
9
Vrontis, Demetris
9
Bessant, John R.
8
Bloom, Nicholas
7
Genakos, Christos
7
Hamel, Gary
7
Kavoura, Androniki
7
Kohlbacher, Florian
7
Martin, Ralf
7
Schögel, Marcus
7
Stern, Scott
7
Tidd, Joseph
7
Trajtenberg, Manuel
7
Trommsdorff, Volker
7
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6
Helm, Roland
6
Kliche, Mario
6
Tomczak, Torsten
6
Volberda, Henk W.
6
Zhang, Jing
6
Bieger, Thomas
5
Birkinshaw, Julian
5
Carson, David
5
Harms, Fred
5
Huarng, Kun-Huang
5
Hultink, Erik J.
5
Lakdawalla, Darius
5
Mumford, Michael D.
5
Sadun, Raffaella
5
Sakas, Damianos P.
5
Saran, Anshu
5
Steinhoff, Fee
5
Weerawardena, Jay
5
Albers, Sönke
4
Baltzan, Paige
4
Bosch, Frans A. J. van den
4
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Springer Fachmedien Wiesbaden
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6
Edward Elgar Publishing
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Arthur D. Little International Inc. <Wiesbaden>
3
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
HAL
3
IGI Global
3
Verlag Dr. Kovač
3
Advanced Institute of Management Research <London>
2
Centre de recherche en Économie (OFCE), Sciences économiques
2
Dgroup
2
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
2
Haufe-Lexware GmbH & Co. KG
2
Haupt Verlag
2
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
2
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
2
Institut für Technologie- und Innovationsmanagement <Hamburg>
2
Kongress Sustainability Management for Industries <8> / 2019 <Leoben>
2
Nižegorodskij Gosudarstvennyj Techničeskij Universitet
2
Nižegorodskij Obrazovatel'nyj Konsorcium
2
Obščestvo Znanie Rossii
2
Tūran Universitetí
2
Universität <Siegen> / Lehrstuhl für Marketing
2
W. Kohlhammer GmbH
2
AEA Technology Plc
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Academia de Studii Economice <Bukarest>
1
Agricultural Economics Society - AES
1
Agriculture Canada, Government of Canada
1
Akademie der Diözese Rottenburg-Stuttgart
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Arbeitsgemeinschaft für Rationalisierung des Landes Nordrhein-Westfalen / Arbeitsgruppe Wissenschaftliche Unternehmungsführung
1
Arthur D. Little International
1
Asia-Pacific Institute of Management
1
Athens Institute for Education and Research
1
Australian Agricultural and Resource Economics Society - AARES
1
BCG Henderson Institute
1
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SpringerLink / Bücher
56
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
47
Springer eBook Collection
23
International journal of innovation management
19
The journal of business & industrial marketing
19
Journal of strategic marketing
17
Gabler Edition Wissenschaft
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection / Business and Economics
15
European Journal of Marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of technology management : IJTM
11
Springer Proceedings in Business and Economics
11
Technology analysis & strategic management
11
Marketing i menedžment innovacij : m&mi
10
Edward Elgar E-Book Archive
9
European journal of innovation management
9
International journal of entrepreneurship and innovation management
9
International journal of technology marketing : IJTMkt
9
Journal of business-to-business marketing
9
Premier reference source
9
Journal of business economics : JBE
8
Journal of the Academy of Marketing Science
8
Strategic market creation : a new perspective on marketing and innovation management
8
Technological forecasting & social change : an international journal
8
Cogent business & management
7
Innovation: organization & management : IOM
7
International journal of business innovation and research
7
Management research review
7
Springer eBook Collection / Business and Management
7
Strategic Direction
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
European journal of marketing : EJM
6
European research studies
6
Europäische Hochschulschriften / 5
6
IEEE transactions on engineering management : EM
6
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
6
International entrepreneurship and management journal
6
International journal of business innovation and research : IJBIR
6
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Source
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ECONIS (ZBW)
2,278
USB Cologne (EcoSocSci)
143
Other ZBW resources
107
RePEc
32
BASE
21
USB Cologne (business full texts)
16
EconStor
16
OLC EcoSci
2
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1
Dynamischer Optimierungs-Prozess
Hillinger, Heinrich
-
2021
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012624984
Saved in:
2
Das Marketingkonzept im St. Galler
Management
-Modell
Bieger, Thomas
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010233958
Saved in:
3
Innovation, Wettbewerb und
Marketing
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
4
Marketing
für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
;
Wolf, Kai H.
-
2008
Persistent link: https://www.econbiz.de/10003781987
Saved in:
5
Marketing
in the cyber era : strategies and emerging trends
Ghorbani, Ali
(
contributor
)
-
2014
"This book brings together best practices and innovative approaches for effective
marketing
in today's economy …, stressing the importance of structure, strategy, leadership, and
marketing
in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
Saved in:
6
Marketingmanagement
für Entrepreneure
Möbus, Matthias
(
ed.
)
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002956513
Saved in:
7
Innovationsmarketing für UMTS-Diensteangebote
Böhm, Stephan
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001926974
Saved in:
8
Marketing
the unknown : developing market strategies for technical innovations
Millier, Paul
-
1999
Persistent link: https://www.econbiz.de/10001354131
Saved in:
9
Marketing
Update 2005 - Akzente im innovativen
Marketing
Belz, Christian
-
2002
Persistent link: https://www.econbiz.de/10001672918
Saved in:
10
Innovativität des
Marketing
: Konzeption, Anwendbarkeit und Umsetzung in der Konsumgüterbranche
Beinert, Markus
-
2008
Persistent link: https://www.econbiz.de/10013429972
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