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~subject:"Innovation"
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Innovation
Consumer behaviour
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Ruyter, Ko de
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Journal of service research : JSR
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing
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ECONIS (ZBW)
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Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services
Kleijnen, Mirella
;
Lievens, Annouk
;
Ruyter, Ko de
; …
- In:
Journal of service research : JSR
12
(
2009/10
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003877619
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2
Getting smart : learning from technology-empowered frontline interactions
Marinova, Detelina
;
Ruyter, Ko de
;
Huang, Ming-Hui
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011647479
Saved in:
3
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
4
Guest editorial: artificial intelligence as a market-facing technology : getting closer to the consumer through innovation and insight
Barnes, Stuart J.
;
Ruyter, Ko de
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1585-1589
Persistent link: https://www.econbiz.de/10013350980
Saved in:
5
An exploration of consumer resistance to innovation and its antecedents
Kleijnen, Mirella
;
Lee, Nick
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
30
(
2009
)
3
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003855635
Saved in:
6
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
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