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Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans

Schatzel, Kim E.; Calantone, Roger J.; Droge, Cornelia - In: The journal of applied business research 24 (2008) 2, pp. 115-126

Persistent link: https://www.econbiz.de/10003710233

Product and process modularity's effects on manufacturing agility and firm growth performance

Jacobs, Mark; Droge, Cornelia; Vickery, Shawnee K.; … - In: The journal of product innovation management : an … 28 (2011) 1, pp. 123-137

Persistent link: https://www.econbiz.de/10008822502

Theoretical lenses and domain definitions in innovation research

Harmancioglu, Nukhet; Droge, Cornelia; Calantone, Roger J. - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 229-263

Persistent link: https://www.econbiz.de/10009525873

Market orientation, knowledge competence, and innovation

Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 309-318

Persistent link: https://www.econbiz.de/10011398558

Product modularity, process modularity, and new product introduction performance : does complexity matter?

Vickery, Shawnee K.; Koufteros, Xenophon; Droge, Cornelia; … - In: Production and operations management : an international … 25 (2016) 4, pp. 751-770

Persistent link: https://www.econbiz.de/10011484196

New product success : is it really controllable by managers in highly turbulent environments?

Droge, Cornelia; Calantone, Roger J.; Harmancioglu, Nukhet - In: The journal of product innovation management : an … 25 (2008) 3, pp. 272-286

Persistent link: https://www.econbiz.de/10003678044

Theoretical lenses and domain definitions in innovation research

Harmancioglu, Nukhet; Droge, Cornelia; Calantone, Roger J. - In: European Journal of Marketing 43 (2009) 1/2, pp. 229-263

Purpose – This study aims to scrutinize the meaning and domain of “innovation” by providing an extensive theory‐driven review of the new product literature in marketing, management and engineering. The overall objective is to classify the recent literature on innovation and to illustrate...

Persistent link: https://www.econbiz.de/10014722550

Governance decisions for the offshore outsourcing of new product development in technology intensive markets

Griffith, David A.; Harmancioglu, Nukhet; Droge, Cornelia - In: Journal of world business : JWB 44 (2009) 3, pp. 217-224

Persistent link: https://www.econbiz.de/10003865725

Determinants of the new product screening decision : a structural model analysis

DeBrentani, Ulrike - In: International journal of research in marketing : IJRM ; … 5 (1988) 2, pp. 91-106

Persistent link: https://www.econbiz.de/10001058110

The company, product and market dimensions of new product decision scenarios

DeBrentani, Ulrike - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 243-253

Persistent link: https://www.econbiz.de/10001041179