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Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra Krishan - 2009
Persistent link: https://www.econbiz.de/10003835923
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New perspectives on business model innovations in emerging markets
Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
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Special issue: managing business and innovation in emerging markets
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012301354
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The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath; Pupovac, Ljubomir; Sinha, Ashish; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926