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Innovation in a High Technology B2B Context : Exploring Supply Networks, Processes and Management
Möhring, Monika Maria - 2014
Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria...
Persistent link: https://www.econbiz.de/10014019364
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Innovation in a high technology B2B context : exploring supply networks, processes and management
Möhring, Monika Maria - 2014
Persistent link: https://www.econbiz.de/10010354327
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International product policy : the role of foreign R&D
Terpstra, Vern - In: International management of research and development, (pp. 3-14). 2008
Persistent link: https://www.econbiz.de/10003766681
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Multinational enterprises' global competitiveness through emerging markets strategies and integration in global innovation networks
Ujjual, Vandana; Patel, Parimal - In: Innovation and development 3 (2013) 2, pp. 297-312
Persistent link: https://www.econbiz.de/10010229999
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Marketing innovation autonomy for subsidiaries in new products development : a case study in fixed telecom
Yamasaki, V. E. I.; MacLennan, M. L. F.; Almeida, L. M. - In: International journal of logistics systems and management 17 (2014) 3, pp. 275-288
Persistent link: https://www.econbiz.de/10010389399
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Die Organisation von internationalen Markteinführungen : eine empirische Analyse am Beispiel der Konsumgüterbranche im deutschsprachigen Raum
Baumgarten, Antje - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003297806
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Bestimmungsgründe internationaler Firmentätigkeit : Ergebnisse ökonometrischer Untersuchungen mit Daten aus niedersächsischen Industriebetrieben
Wagner, Joachim - In: Jahrbücher für Nationalökonomie und Statistik (1998) 5, pp. 613-627
Persistent link: https://www.econbiz.de/10001251318
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Customer-based execution strategy in a global digital economy
Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
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Product development capabilities : exploring mediating and moderating links between international product adaptation and industrial manufacturers' business performance
Bauer, Katharina; Krinner, Stephanie; Helm, Roland; … - In: International journal of innovation management 24 (2020) 7, pp. 2050084-1-2050084-37
Persistent link: https://www.econbiz.de/10012271611
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Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana; Rubera, Gaia - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297