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~subject:"Innovation"
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Innovation
Marketing
31,411
Markenführung
17,250
Brand management
17,213
Consumer behaviour
9,118
Konsumentenverhalten
8,990
Markenimage
7,285
Brand image
7,134
Markenartikel
5,484
Brand
5,435
Marketingmanagement
4,762
Marketing management
4,531
Theorie
3,734
Theory
3,722
Deutschland
3,649
Relationship marketing
3,488
Beziehungsmarketing
3,465
Germany
3,221
Kostenmanagement
2,815
Cost management
2,813
marketing
2,596
Markenpolitik
2,272
Online-Marketing
2,242
Internet marketing
2,213
Social Web
2,178
Social web
2,174
USA
2,055
United States
1,871
Strategisches Management
1,637
Werbung
1,532
Management
1,412
Advertising
1,392
Werbewirkung
1,342
Advertising effects
1,311
Marktforschung
1,144
Agribusiness
1,103
Einzelhandel
1,074
Retail trade
981
Marketingtheorie
964
Marketing theory
953
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Undetermined
375
Free
146
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Article
625
Book / Working Paper
410
Other
2
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Article in journal
458
Aufsatz in Zeitschrift
458
Aufsatz im Buch
94
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94
Collection of articles of several authors
71
Sammelwerk
71
Graue Literatur
66
Non-commercial literature
66
Aufsatzsammlung
46
Hochschulschrift
45
Working Paper
39
Arbeitspapier
37
research-article
33
Thesis
31
Konferenzschrift
29
Conference proceedings
20
Case study
16
Fallstudie
16
Lehrbuch
8
Bibliografie enthalten
7
Bibliography included
7
Dissertation u.a. Prüfungsschriften
7
case-report
7
review-article
7
viewpoint
7
Collection of articles written by one author
5
Sammlung
5
Textbook
5
Conference paper
4
Konferenzbeitrag
4
review
4
Fallstudiensammlung
3
Handbook
3
Handbuch
3
Amtsdruckschrift
2
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2
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2
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2
technical-paper
2
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1
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English
816
German
181
Undetermined
24
Russian
12
Polish
4
Czech
1
French
1
Italian
1
Slovak
1
Spanish
1
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Author
All
Belz, Christian
13
Kohlbacher, Florian
7
O'Cass, Aron
7
Herstatt, Cornelius
6
Schögel, Marcus
6
Kavoura, Androniki
5
Kliche, Mario
5
Lakdawalla, Darius
5
Sakas, Damianos P.
5
Tomczak, Torsten
5
Albers, Sönke
4
Baumgarth, Carsten
4
Brem, Alexander
4
Carson, David
4
Harms, Fred
4
Hsu, Po-Hsuan
4
Rammer, Christian
4
Strothmann, Karl-Heinz
4
Trommsdorff, Volker
4
Vrontis, Demetris
4
Ali, Sadaqat
3
Ali, Shabahat
3
Alpert, Frank
3
Bieger, Thomas
3
Brexendorf, Tim Oliver
3
Brown, Mark
3
Bruggeman, Werner
3
Chen, Yongmin
3
Clayton, Tony
3
Dahl Winther, Christian
3
Dangl, Thomas
3
Dawar, Niraj
3
Dawid, Herbert
3
Everaert, Patricia
3
Fink, Carsten
3
Fuentes-Blasco, María
3
Gil Saura, Irene
3
Gupta, Suraksha
3
Gänshirt, Dorothee
3
Hall, Bronwyn H.
3
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Institution
All
Springer Fachmedien Wiesbaden
5
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
3
Edward Elgar Publishing
3
Centre de recherche en Économie (OFCE), Sciences économiques
2
IGI Global
2
National Bureau of Economic Research
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Agricultural Economics Society - AES
1
Agriculture Canada, Government of Canada
1
American Marketing Association
1
Arbeitsgemeinschaft für Rationalisierung des Landes Nordrhein-Westfalen / Arbeitsgruppe Wissenschaftliche Unternehmungsführung
1
Australian Agricultural and Resource Economics Society - AARES
1
Berliner Wissenschafts-Verlag
1
Business & Economics Society International / Conference <14., 2009, Kona, Hawaii>
1
Center for Economic Analysis <Boulder, Colo.>
1
Chartered Institute of Marketing
1
Department of Industrial Engineering
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutscher Betriebswirtschafter-Tag <33, 1979, Berlin, West>
1
Donskoj Gosudarstvennyj Techničeskij Universitet <Rostow am Don>
1
Economics Research, World Bank Group
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
European Association of Agricultural Economists - EAAE
1
Gesellschaft für Innovatives Marketing
1
Gesellschaft zur Erforschung des Markenwesens
1
HAL
1
Harvard Graduate School of Business Administration
1
Haupt Verlag
1
IC-SIM <6., 2017, Paphos>
1
Institut Biznesa i Prava
1
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
1
Institut für Lebensmittel und Ressourcenökonomik, Rheinische Friedrich-Wilhelms-Universität Bonn
1
Institut für Marketing und Trendanalysen <Gutau>
1
Intargia GmbH
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Food Policy Research Institute (IFPRI)
1
International Hightech Forum <Basel>
1
Leningradskij Gosudarstvennyj Oblastnoj Universitet Im. A. S. Puškina
1
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Published in...
All
Journal of business research : JBR
35
Industrial marketing management : the international journal for industrial and high-tech firms
21
European Journal of Marketing
14
The journal of brand management : an international journal
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
SpringerLink / Bücher
10
International journal of innovation management
8
European journal of marketing : EJM
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of innovation management
5
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
5
Journal of business-to-business marketing
5
Journal of marketing
5
Springer Proceedings in Business and Economics
5
Springer eBook Collection
5
Strategic Direction
5
The journal of business & industrial marketing
5
International journal of contemporary hospitality management
4
Journal of Business & Industrial Marketing
4
Journal of Product & Brand Management
4
Journal of Research in Marketing and Entrepreneurship
4
Journal of research in marketing and entrepreneurship : JRME
4
Journal of strategic marketing
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Advances in international marketing
3
Amfiteatru economic : an economic and business research periodical
3
Business horizons
3
California management review
3
Economics of innovation and new technology
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
European Journal of Innovation Management
3
European journal of operational research : EJOR
3
IEEE transactions on engineering management : EM
3
International Marketing Review
3
Journal of international food & agribusiness marketing
3
Journal of marketing management : MM
3
Management research review
3
Marketing i menedžment innovacij : m&mi
3
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Source
All
ECONIS (ZBW)
904
Other ZBW resources
63
USB Cologne (EcoSocSci)
37
RePEc
18
BASE
8
EconStor
4
USB Cologne (business full texts)
3
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Showing
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1,037
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date (oldest first)
1
Warp-speed branding : the impact of technology on
marketing
Winkler, Agnieszka
-
1999
Persistent link: https://www.econbiz.de/10000683214
Saved in:
2
Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David
-
2006
Persistent link: https://www.econbiz.de/10003278913
Saved in:
3
Marketing
in Thailand : design, aesthetics and superstition
Bechter, Clemens
;
Andrews, Tim G.
- In:
The changing face of management in Thailand
,
(pp. 146-160)
.
2009
Persistent link: https://www.econbiz.de/10003846685
Saved in:
4
The idea writers : copywriting in a new media and
marketing
era
Iezzi, Teressa
-
2011
Persistent link: https://www.econbiz.de/10008796400
Saved in:
5
Branding spiritual tourism as an innovation for peace between India and Pakistan
Haq, Farooq
;
Medhekar-Smith, Anita
- In:
International journal of social entrepreneurship and …
2
(
2013
)
5
,
pp. 404-414
Persistent link: https://www.econbiz.de/10010376715
Saved in:
6
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
7
Brand innovation : embracing change to innovate your brand and accelerate growth
Fisk, Peter
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 41-81)
.
2015
Persistent link: https://www.econbiz.de/10010431240
Saved in:
8
Innovationen machen nur dann einen Sinn, wenn sie im Markt durchgesetzt werden
Schmidt, Manfred
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 233-241
Persistent link: https://www.econbiz.de/10003749763
Saved in:
9
Managing brands
Ataman, M. Berk
-
2007
Persistent link: https://www.econbiz.de/10003845220
Saved in:
10
Momentum : how companies become unstoppable market forces
Ricci, Ron
;
Volkmann, John
-
2003
Persistent link: https://www.econbiz.de/10001691374
Saved in:
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