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Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran; Li, Xia; Wang, Yonggui; Shi, Mengting - In: International marketing review 40 (2023) 4, pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
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Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann; Ivens, Björn Sven - In: Innovationen für das Industriegütermarketing : …, (pp. 479-498). 2007
Persistent link: https://www.econbiz.de/10003435854
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
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Internetbasiertes Conjoint Measurement zur Analyse der Leistungsanforderungen bei innovativen Investitionsgütern
Pörner, Ronald; Sontag, Bernd - In: Beiträge zum Innovationsmarketing, (pp. 36-76). 2007
Persistent link: https://www.econbiz.de/10003499972
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Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela; Cantù, Chiara - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Digital artifacts in industrial co-creation : how to use VR technology to bridge the provider-customer boundary
Kostis, Angelos; Ritala, Paavo - In: California management review 62 (2020) 4, pp. 125-147
Persistent link: https://www.econbiz.de/10012309199
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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan; Wang, Yong J.; Hao, Andy W.; Saran, Anshu - In: Journal of business-to-business marketing 25 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
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Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000820978